QuotaClimat

Together, let's make the media allies of the ecological transition

Our assessment

Ecological crises are advancing, and their consequences are now tangible: they are material, democratic, and human.

There are numerous levers to address these challenges, yet one remains largely overlooked: the mobilization of journalists and media outlets. This entails producing sufficient, accurate, and high-quality environmental information, aimed at fostering action rather than inertia.

Yet, the IPCC’s Sixth Assessment Report makes it clear: “Media play a crucial role in shaping perceptions, understanding, and the public’s willingness to act on climate change” (page 2516).

By informing more and informing better, by conducting in-depth investigations, the media can overcome inertia and position themselves as an effective counter-power. This is the core of our mission: to encourage them, by all means necessary, from advocacy to the development of appropriate legislation.

1. Polarization of public opinion and political instrumentalization

2. Citizen demobilization

3. The rise of post-truth narratives

4. Political and Economic disincentives to act on the ecological emergency

Together, we are powerful

Evidence-based assessment

Data production is central to our mission, as without objective measurement, we remain confined to the realm of emotion. Yet, to persuade effectively, it is essential to demonstrate the extent of existing shortcomings.
This is why we co-founded and now coordinate the Media Observatory on Ecology. Additionally, we launched an international initiative to detect climate disinformation across television channels and radio stations in five pilot countries: France, Germany, Belgium, Latvia, and Brazil.

Driving the systemic change

Because we are convinced that change will not happen solely at the individual level, we engage in various advocacy actions targeting public authorities and policymakers in France, within the European Union, and on the international stage.
This effort has, for example, led to the introduction of a draft law in the French National Assembly aimed at strengthening the capacity of the audiovisual regulatory authority to combat climate and environmental disinformation.

Our partners

Our supports

They talk about us

Our Ulule supporters

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